In today’s world, time is one of the most valuable resources. Companies are constantly looking for ways to optimize processes and reduce repetitive tasks. One of the most powerful tools to achieve this is Zapier, an automation platform that connects apps and services so they work together seamlessly, without the need for programming knowledge.
What is Zapier?
Zapier is a cloud-based automation tool that lets you connect over 6,000 applications: from Gmail, Slack, Trello, or Google Sheets, to CRMs like HubSpot or marketing tools like Mailchimp. Its main goal is to save time and effort by eliminating manual and repetitive tasks.
Automations in Zapier are called Zaps, and each Zap follows a simple logic:
- Trigger: the event that starts the automation.
- Action: what happens automatically after the trigger.
Example:
- Trigger: You receive a new lead in Google Forms.
- Action: Zapier automatically sends it to your CRM, adds it to Google Sheets, and sends a welcome email.
Benefits of using Zapier in your business
- Save time
- Boost productivity
- Easy to use
- Scalable
- Reduce errors
Examples of Zapier automations
- Digital marketing: send leads from forms to Mailchimp.
- Sales: create CRM records from e-commerce purchases.
- Support: get Slack notifications when tickets are opened.
- Project management: generate tasks in Trello or Asana.
- Finance: automatically save invoices to Google Drive.
How to get started with Zapier
- Create an account
- Connect your apps
- Set up your first Zap
- Test and activate
- Scale automations
Zapier and Aufiero Informática
At Aufiero Informática, we help companies, resellers, and MSPs implement tools like Zapier to improve efficiency and workflow integration.
Conclusion
Zapier is a practical and accessible solution to automate processes in minutes, connect your favorite apps, and free up time to focus on business growth.
