How to use Zapier to automate your company’s digital marketing

Digital marketing is one of the areas most dependent on coordination between multiple tools: email managers, CRMs, social media, forms, analytics platforms, and more. However, lack of integration often leads to wasted time, duplicate tasks, and missed opportunities.

This is where Zapier becomes an essential ally. With more than 6,000 available apps, this platform allows marketers to automate workflows in minutes, without writing a single line of code.

Why automate marketing with Zapier?

  • Speed
  • Efficiency
  • Accuracy
  • Scalability

Examples of marketing automations

  1. Lead management
  2. Social media monitoring
  3. Content publishing
  4. Real-time analytics
  5. Webinar and online event management

Step by step to create your first flow

  1. Select the trigger
  2. Define the action
  3. Add extra steps if needed
  4. Test your Zap
  5. Activate it

Zapier + Aufiero Informática

At Aufiero Informática, we help companies and MSPs implement tools that maximize the performance of their digital campaigns.

Conclusion

Automating digital marketing with Zapier means working smarter and more strategically.